What kind of media institution might distribute your media product and why?

My band profile for my magazine is based around the indie rock band The Pretty Reckless, who have featured in current magazines such as NME and Revolver. NME magazine is distributed by IPC Media, I could see my music magazine also being distributed by this company, on a smaller scale. I would distribute my magazine via the internet, through the use a magazine website, similar to NME. Revolver magazine is distributed by Future US, which is a United States media corporation specialising in targeted magazines and websites in video games, technology and music markets. I feel this company would be most likely to distribute my magazine, as it’s an alternative media distributor, that focuses on rock and heavy metal genres. My magazine would bring a different edge to the publishing and distributing company as indie rocks a softer genre, which I feel will help the magazine broaden its audience and the social groups that would usually buy it. I would also distribute my magazine in shops such as WHSmiths to attract a wider audience, but also in small scale record shops to reach out to dedicated music fans. I feel my magazine could have a circulation of 100,000 per month.